Female financial advisors have unique needs and challenges. That's why Securian founded the Women's Interactive Sales Exchange (WISE). This national organization gives our female financial advisors opportunities to grow professionally through leadership, education, networking and recognition.
Did you know?
Social and demographic trends show more women have gained financial power.
Women make up 51 percent of the population and earn 39 percent of the total income in the United States as of 2007, compared to 35 percent in 1998.1
- 43 percent of Americans with a net worth of at least half a million dollars are women.2
- Women own more than 10.1 million businesses in the United States.3
- 80 percent of all spending in U.S. households is done by women.4
Women want advice on how to harness that power.
- Almost half of women do not feel that their financial house is in order.
- Sixty-six percent worry frequently about their financial security.
- Seventy-seven percent want to take responsibility for making financial decisions.5
- When making financial decisions, women are more likely to go to personal sources such as insurance agents and friends, relatives and coworkers.6
1 U.S. Census Bureau, Current Population Reports, P60-206 (published 2000), U.S. Census Bureau, Current Population Reports, series P60-235 (published August 2008).
2 "Trends", Tom Peters and Martha Barletta.
3 "Key Facts about Women-Owned Businesses: 2008-2009 Update," Center for Women's Business Research, 2009.
4 "Trends", Tom Peters and Martha Barletta.
5 "Women, Caregiving and Money," Securian Financial Group, 2007.
6 "Consumer Internet Use: How Men and Women Research and Purchase," LIMRA, 2009.
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