This unique opportunity gives you the ability to:

• Help people and businesses become financially secure. You can make an impact by inspiring others to take action.
• Earn unlimited income. There are no caps on how much you can make.
• Make time for the important things in life. You’ll earn independence and eventually set your own schedule.
• Be a lifelong learner. Financial services is always changing, and you can be part of a dynamic, always evolving industry.  
• Be in business for yourself, but not by yourself. Although you have the support of colleagues and mentors, you can eventually become your own boss.

Is it difficult to break into the financial advising business?

All businesses have risk, including financial advising practices. Securian provides a strong roadmap for a predictable and profitable start. By partnering with your local firm, we offer the financing and support you need to succeed.

Do I have to call all my family and friends?

Your business will be built on relationships. It makes sense to initially reach out to people you know and trust. But leveraging your acquaintances is not the only way to find clients. Securian provides multiple methods to help you get your business up and running.

Is it straight commission?

No, we partner with your local firm to invest in your business from the beginning. To help you build a strong foundation, in the first six months you are primarily compensated for completion of specific activities necessary to succeed as a financial advisor.

How can I expect to be a financial advising expert?

Securian expects you to bring a strong work ethic, a professional attitude and great communication skills – not financial expertise. With comprehensive training and licensing, you’ll launch your business prepared to help clients achieve financial security.

You'll inspire families and businesses to achieve financial security.

You'll provide financial solutions, including insurance products for risk protection and investment products for growth potential.

Securian compensates and recognizes you for all the financial services you provide. This gives you a direct incentive to grow your business – without a mandate to sell a particular product or service. It also allows you to find the best solutions for your clients.

New clients

When you sell products and services to new clients, you earn compensation in exchange for your expertise. As you service and retain these clients, recurring revenue and cross selling opportunities become available.

Existing clients

Over time, existing clients become your main source of income. Financial advisors earn income from existing clients through:

1. Recurring revenue
   As a trusted advisor, you’ll retain clients over the years. When your clients keep the products and services you’ve sold, you’ll earn income annually.
2. Cross selling
   Your current clients will likely have additional and changing financial needs. By being their primary financial advisor and providing multiple financial solutions, you can earn additional income.

Baby boomers are aging, creating major opportunities in the financial services industry.

• As many financial advisors near retirement, they want to mentor and partner with motivated individuals to continue their businesses.
• Financial advisors are in high demand as baby boomers retire, prepare their legacies, create long term care strategies and protect their families.
• Small business owners need help with succession strategies to ensure their businesses continue after retirement.

Top advisors are rewarded in several ways, including:

Awards
Compete at the local level within your firm, and at the national level with other advisors in our system. New advisors have their own recognition and awards.

Exclusive clubs
Qualify for a variety of top clubs including Securian’s own Chairman’s Club and President’s Club for top advisors, and the industry’s prestigious Million Dollar Round Table (MDRT).

Conferences
Qualify to attend annual conferences in the United States and abroad.

Higher compensation
Make more money as you have greater success.