
At Securian, it's not either the career system or the independent channel. We combine the strengths of both, and we're proud to say our advisor support system works. In 2009, we retained 96 percent of our top 100 producers and 95 percent of our top 400. At the system's core is you, the advisor in control of your own destiny with your independent firm offering local guidance.
A structured and dedicated transition approach
Leaving your current system can be a big decision. We strive to make the transition as seamless as possible. A designated transition leader ensures a smooth transition by working closely with you, a firm transition leader and the Securian transition team. We address your needs prior to, during and up to 90 days post registration. You’ll be ready to meet with clients and write business as soon as you are appointed.
Our transition support includes:
- Client communication support
- Customized financial package
- Comprehensive practice development evaluation
- Personal coaching on critical paperwork, software and workflows
- Training on core business software and systems for you and your staff
- Biweekly updates on your in-process and transitioned business
High compensation and quality benefits
Securian's advisors are far from average and so is their compensation. Our advisors have an independent compensation structure that allows them to consistently outperform the industry average.
Take a look at how our experienced advisors have measured up since 2000.

Our new experienced advisors start near the top of our tiered benefits program. Our full suite of benefits include: errors and omissions insurance, a 401(k) plan with matching contributions, Nonqualified Deferred Compensation plan, group life and disability insurance, pre-tax medical reimbursement account, and subsidized medical and dental plans.
Doing what's best for your clients
We offer competitive proprietary products, and we also give you the freedom to deliver solutions from other companies. There are no proprietary quotas, and you’re not required to sell specific types of business or products.
You’ll have access to quality insurance and investment products including life insurance, annuities, 401(k), trust services and assets management. This wide variety of products allows you to provide distinct value and meet a range of clients’ financial needs.
- Our insurance affiliate
Minnesota Life, is highly rated by major independent rating agencies that analyze the financial soundness and claims-paying ability of insurance companies. Products include fixed, indexed and variable life insurance, a long term care agreement, and fixed, indexed and variable annuities. - Nonproprietary products
Our advisors are not limited to proprietary products and have access to hundreds of insurance companies and thousands of products.
Minnesota Life is highly rated by the major independent rating agencies that analyze the financial soundness and claims-paying ability of insurance companies. For more information about the rating agencies and to see where our rating ranks relative to other ratings, please see our web site at minnesotalife.com/financials.
Seasoned experts and robust products
Our broker-dealer and investment advisor, Securian Financial Services, ranks in the top 20 based on fee revenue.* Established in 1984, Securian Financial Services offers robust brokerage services, quality investment advisory accounts and a comprehensive financial planning platform. Our accounts and services are supported by Pershing, the nation’s largest clearing and custody firm.
Financial Planning Resource Center
Helps analyze a client’s financial position and offers investment planning, estate planning, risk assessment and retirement planning to help achieve long-term goals.
Investment Resource Group
Provides expertise in portfolio construction and optimization, asset allocation, due diligence, alternative investments and security selection. The staff averages over 20 years of investment experience, and most are Chartered Financial Analysts or have advanced degrees in finance and investments.
Advanced Strategies Counsel
Consults on business succession, estate planning, nonqualified benefits and qualified retirement plans, tax strategies and charitable giving.
Investment accounts
Match client goals, including open architecture advisory, mutual fund wrap, turnkey investment advisory, separately managed accounts and traditional brokerage.
Securian Trust Company
Provides administration and investment management for a variety of trusts, including charitable, family, revocable, life, testamentary and tax-sheltered.
* InvestmentNews, April 28, 2010.
The support of local firms, backed by the strength and resources of a nationwide company.
Securian and your local firm provide the people and systems necessary for you to perform at your best.
Technology
Tools to help you build and maintain your practice, including sales support, productivity, client service and financial planning. Key venders, including Pershing, Ebix CRM, EISI, E-Money, Albridge, Laser App, Morningstar and RegEd.
Marketing
Compliance approved marketing campaigns and turnkey materials, client acquisition strategies, ClientConnect web-based sales and marketing platform, assistance with hiring, training and compensating a marketing coordinator.
Recognition
Exceptional incentive programs, annual conventions hosted in the United States and abroad, and subsidized Million Dollar Round Table (MDRT) membership.
Practice development
Advanced industry designation reimbursement, practice assessment, development and management programs, advanced case training and sales instruction.
Tools and resources
Case development and advanced planning, SecurianAdvisor.com advisor resource web site, dedicated advanced strategies counsel, dedicated wholesale support.
Strategic partners
Open architecture allowing proprietary and nonproprietary partners including; Minnesota Life, Securian Trust Company, Securian Retirement, CRUMP(formerly BISYS, The Standard, MetLife and others.









