Why choose Securian?

Compensation/Benefits — Quite simply, you can make more money with Securian. According to an independent study, full-time Securian advisors, on average, earn more total commission than the industry average.

Because your benefits are important to you, we offer a comprehensive program designed with the successful experienced advisor in mind.

Marketing and Sales — Each local firm provides its own unique flavor when it comes to supporting the marketing and sales efforts of each advisor. However, Securian’s role is to develop unique opportunities and provide a structured framework for market development that each firm can tap into and incorporate locally. The following is a list of some of the marketing and sales programs that we have developed for the use of our advisors:

• Market Development Resources
• Advanced Marketing Consultation and Case Design
• Centers of Influence Marketing Programs
• Building and Branding Your Image

People and Practice Development — By aligning with the Securian Financial group, you have access to training and educational opportunities to augment your firm’s training efforts, both personally and professionally. Securian is your partner committed to developing and offering meaningful educational experiences. Our Training and Development department offers a variety of programs and resources to help advisors flourish. Securian’s unique development proposition includes:

• Practice Management Program
• Practice Development Consultation
• Training Consultative Services
• Educational Reimbursement Programs
• Checkpoints to Mastery
• MDRT Reimbursement and Mentoring
• If you choose to build a team, New Advisor Development for new members of your team

Products—Securian's comprehensive product offering includes a full array*: life, annuity, mutual funds, investment advisory options, financial planning, trusts, long-term care, disability income, and much more. We're dedicated to bringing you the products you need to meet the needs of your clients, whether through manufacturing our own products or offering a higher level of access to products from other manufacturers. We're committed to remaining competitive in the market place and continuing to earn the right to your business.

*Individuals must be appropriately licensed and appointed to offer products and services.

Technology and Support Services—Your technology should be focused on making your business easier and more efficient to run, allowing you to focus on building relationships. The Securian technology platform consists of both hardware and software solutions built and brought to you by individuals who understand your business. There are several field technology groups that help Securian drive technology to where it can have the biggest impact and most value to you and your practice.